Strategies

Product Development
Many people think veganism is too demanding. By developing better products, we can help change that.

Litigation
The legal system can have a significant impact on farm animals. When properly executed, litigation allows animal advocates to improve laws, enforce regulations, and stop certain practices on factory farms.

Providing Physical Resources
Factory farms have poor conditions because better conditions cost money. Offering physical resources to farmers can help change that.

Attention Maximization
Some charities do highly controversial things to attract attention. However, not all attention is good, and sometimes it's even actively harmful.

Corporate Campaigns
Charities claim that corporate campaigns influence the decisions of multi-billion dollar companies. Economics suggests otherwise.

Farm Animal Sanctuaries
In a perfect world, every farm animal could be saved and sent to a sanctuary. But unfortunately, the costs are too high.

Policy Work
A lot of charities do policy work, but most of it doesn't actually accomplish anything.

Traditional Advocacy Work
Advocacy work can be very impactful, but charities are structured to do it poorly.

Factory Farm Footage Collection
Having some footage of factory farms is extremely important. However, the animal protection movement is spending too much on footage.