Many people dislike factory farming, but don't know how to help. We analyze strategies for helping farm animals, and review charities that implement them.
We also cover issues in the nonprofit sector, and offer insights to help donors make informed decisions.
Our work follows the 3Q System, which evaluates charities based on their beneficiary, strategy, and execution.
Mission
To advance the interests of donors by providing access to clear, accurate, and actionable information.
Values
Strategies Over Metrics. We believe real impact comes from sound strategies that are executed well—not from metrics in advertisements. Our charity evaluations reflect this.
Donors First. We serve donors, not the charities we assess.
Don't Defer to Us. We offer opinions and facts—not commands. You should assess and decide for yourself.
Clarity Empowers. Donors can only be empowered by information they understand. We avoid jargon and prioritize accessibility.
Incentives Shape Behavior. We work to build a system that rewards charities for executing great strategies.
Ownership
Adam Hebert is the sole owner of Strategies First.
Contributors
Adam Hebert
Cindy Jenkins
Daniel Ross
James White
Note: some contributors prefer to use pseudonyms to protect their privacy. To ensure legal accountability, the owner of Strategies First uses his real name, and is solely responsible for all publishing and editorial decisions.