Strategies First is an independent publication that assesses farm animal charities and the nonprofit sector. We think it is very difficult for donors to obtain accurate information about charities, and we want to help fix that.
Mission
To advance the interests of donors by providing access to clear, accurate, and actionable information.
Values
Strategies Over Metrics. We believe real impact comes from sound strategies that are executed well—not from metrics in advertisements. Our charity evaluations reflect this.
Donors First. Charity evaluators should serve donors, not the charities they assess.
Don't Defer to Us. We offer opinions and facts—not commands. You should assess and decide for yourself.
Clarity Empowers. Donors can only be empowered by information they understand. We avoid jargon and prioritize accessibility.
Incentives Shape Behavior. We work to build a system where honesty and accuracy are rewarded.
Ownership
Adam Hebert is the sole owner of Strategies First.
Contributors
Adam Hebert
Cindy Jenkins
Daniel Ross
James White
Note: some contributors prefer to use pseudonyms to protect their privacy. To ensure legal accountability, the owner of Strategies First uses his real name, and is solely responsible for all publishing and editorial decisions.