Why We Don't Recommend Donating to Aquatic Life Institute
Aquatic Life Institute (ALI) is a charity that claims to achieve significant impact through corporate campaigns.
For example, on their website ALI has taken credit for impacting billions of animals through corporate campaigns.
At face value, these metrics are impressive. However, these metrics assume that ALI's campaigns actually caused corporations to change how they treat animals. And given that there are numerous reasons to believe this is not the case, we would expect the true impact of ALI's campaigns to be virtually zero.
Conclusion
ALI's impact metrics are based on a favorable assumption. And that's the core problem.
By making favorable assumptions, any amount of impact can be claimed—even if the true impact is zero.
For this reason, we do not consider ALI's impact claims to be credible, and we do not recommend donating to them.
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Frequently Asked Questions
References
Key Quote: "the certifiers that ALI engages with certify approximately 64.8 billion shrimps and 2.4 billion finfish per year."
Note: this page is where the image in the article came from.