Accurate as of: Jun 26, 2026
People for the Ethical Treatment of Animals (PETA) is an animal protection charity that is best known for its public advocacy.
As part of this advocacy, PETA engages in extremely controversial tactics such as:
These actions severely damage the credibility of the animal protection movement. And while PETA does other work too, this work is overshadowed by the extreme claims they make and the negative attention they attract.
Accordingly, we do not recommend donating to PETA.
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Animal Legal Defense Fund
Animal Legal Defense Fund uses the legal system to help animals. Recommended for donors who want to advance animal rights.
Shrimp Welfare Project (SWP)
SWP supplies tools that stun shrimp before they are slaughtered. Recommended for donors who want to reduce the suffering of invertebrates.
Fish Welfare Initiative
Fish Welfare Initiative works to improve water quality for farmed fish. Recommended for donors who want to improve animal welfare.
New Harvest
New Harvest supports the development of alternative protein products. Recommended for donors who want to stop factory farming.
Attention Maximization
Some charities do highly controversial things to attract attention. However, not all attention is good, and sometimes it's even actively harmful.
Stating Values is Easy, Having Impact is Hard
Anyone can say they care about animals. Therefore, charities can do this even if they are completely incompetent at helping animals.