Charity Scams Are Easy to Run

Donating to charity feels good. It's a selfless act done with the goal of helping others, saving lives, and making the world a better place. But behind the warm glow of altruism lies a hard truth: charity scams are easy to run.

Think of it like this: if you pay someone to mow your lawn, you can glance out the window and know if they did the job. If the grass is short and the lines are neat, you got what you paid for. If not, you can withhold payment or never hire them again.

Now contrast that with donating to an animal charity. You might be told that every dollar you donate saves 5 animals. Sounds incredible. But if you donate a dollar, you'll never actually see 5 animals being saved. You won't even see one. There's no feedback loop, no direct evidence, and no clear outcome. Just promises.

This is not how most of the economy works. Markets rely on transparency and accountability: if someone builds a bad product or provides bad service, customers stop paying. But in the world of charity, that feedback mechanism is broken.

The result? It's shockingly easy to run a charity that sounds impactful but accomplishes little. You just need a good story and the right buzzwords.

Our Solution: Demand Evidence

Our solution to this problem is simple. We assume the burden of proof lies with the charity. If they claim to help millions of animals, we ask: what's the evidence?

We believe great charities exist. But we also believe it's far too easy for bad charities to inflate impact and mislead donors.

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